6-2 Marketing: Letting the World Know What You Have to Offer

The simple fact is that if you want to serve others, they need to be able to find you. More than just a series of marketing strategies, this insightful guide by Vicki Matthews, founder and first director of the EEM Certification Program who also has a strong business background, helps you think through your relationship with each of the core issues for bringing your practice into the public eye.

6-3 10 Steps to Jump-Start Your Energy Healing Practice

Another excellent guide is provided by Jeff Richards, who originated http://www.EnergyMedicineDirectory.com. It has some overlap with the above, but it goes into greater detail on a variety of issues such as thinking through how to establish your professional “brand.”

6-4 Writing a Press Release

Even if you are a great writer, creating an effective press release is an art unto itself. This guide walks you through the steps.

6-5 Sample Questions for Energy Medicine Interviews

Interviewers often request sample questions they can review in advance. This is a generic set of questions that Donna Eden has developed for Energy Medicine interviews.

6-6 Sample Questions for Energy Psychology Interviews

This is a generic set of questions that David Feinstein has developed for Energy Psychology interviews.

6-7 Energy Medicine Q & A’s

Actual questions Donna Eden has been asked by the media along with her answers.

6-8 For Radio, Television, and Teleseminar Interviewers

If you are scheduled for a radio or television appearance, the interviewer may have little interest in promoting you, your practice, or your event. What information should you be sure to provide?

SAMPLE PR PIECES

6-9 ENERGY MEDICINE

EM-1 Energy Medicine Fact Sheet

A one-page introduction and overview of Energy Medicine.

EM-2 Energy Medicine Press Release

There are a hundred ways to approach a press release. This is one of them.

EM-3 Sample e-Letter to Editors to Accompany a Press Release

When you write a press release, you usually e-mail it to an editor or reporter of the intended publication. This is a sample of what you might say in that e-mail.

EM-4 Energy Medicine Sample Magazine Article

An overview of what Energy Medicine has to offer, with some of the precedents for its efficacy.

EM-5 Energy Medicine for Women Press Release

Many practitioners are teaching local classes based on Donna Eden’s book, Energy Medicine for Women. This is a sample press release designed to bring attention to such classes.

EM-6 Energy Medicine Journal Article to Offer Skeptical Colleagues

“Six Pillars of Energy Medicine: Clinical Strengths of a Complimentary Paradigm,” published in the prestigious Alternative Therapies in Health and Medicine in 2008, outlines six areas where a scientific basis has been established for bringing energy medicine into health care. These include the ways energy medicine:

1. can address biological processes at their energetic foundations,
2. regulates biological processes with precision, speed, and flexibility
3. fosters health and prevents illness with interventions that can be readily, economically, and noninvasively applied,
4. includes methods that can be used on an at-home, self-help basis,
5. adopts non-linear concepts, and
6. strengthens the integration of body, mind, and spirit.

EM-7 Personal Fact Sheet

A sample bio using Donna Eden as an example.

6-10 ENERGY PSYCHOLOGY

EP-1 Energy Psychology Fact Sheet, Research, and Resources

A one-page introduction followed by information about Energy Psychology research and resources.

EP-2 Sample Energy Psychology/EFT Newspaper Article

This introduction to Energy Psychology can be adapted for a press release, magazine article, or professional newsletter.

EP-3 Energy Psychology Sample Magazine Article

A slightly modified version of this article appeared in the November 2010 issue of Psychotherapy Networker.

EP-4 Sample Energy Psychology Book Ad

This ad accompanied an article about Energy Psychology in November 2010 edition of the award-winning magazine Psychotherapy Networker.

EP-5 Energy Psychology Journal Article to Offer Skeptical Colleagues

“Rapid Treatment of PTSD: Why Tapping on Acupuncture Points May Be Effective,” published in a journal of the American Psychological Association in November 2010, surveys research suggesting that Energy Psychology is more effective than conventional therapies in treating PTSD. It also provides a compelling explanation, using conventional clinical concepts, of why the approach is producing such strong outcomes.